Known as "KING of ROLEX", Rolex's only chronograph, Daytona.
Even inside a lineup composed by models such as Rolex Explorer and Submariner, the popularity of the Daytona never declined through the years.
Let alone Japan, the popularity of the Rolex Daytona overseas, like in Europe and America, is enormous; explaining that the market price of the vintage model produced in the 60s-70s is far higher than the current model.
Among Rolex Daytona vintage models, there is a super-rare model called "Exotic dial." It is also called "Paul Newman dial" because of the actor and race car driver, who sponsored it. Its initial market price is more than 5 million yen, and its value is still a rising.